Attribution Reporting for Custom Properties

HubSpot Ideas

Status: Idea Submitted

1

Currently, the HubSpot attribution reporting tool doesn’t allow for any custom properties as attribution dimensions. You can only use a selection of Hubspot created properties and UTM parameters.

We would like to be able to create our own custom properties that are updated with workflows and automation to track and attribute things like lead sources for our BD team. There are many use cases where you may want to attribute revenue or interactions based on values that don’t fall within the given parameters for HubSpot reporting.

I would recommend that Hubspot make custom properties available as attribution dimensions to report on within the reporting tool. This seems like a relatively simple feature that would provide a lot of value for sales and marketing teams.

2

Really surprised that this capability does not already exist.

Please prioritize it.

Thank you.

3

Yes, I would have thought this was fundamental.

Thanks

4

This is very needed for our ABM campaigns to break deals down by verticle rather than have 10 different pipelines

5

Great idea. I would say not only as attribution dimensions but also as attribution goals.

I would like to run attribution reports on what attributed to custom property X changing (which automatically gets updated via the API).

6

Yes, please let me give a more helpful answer than “You need Salesforce for that” when I get asked about custom attribution in Hubspot!

7

Is this really still not available in 2025? This would be so helpful for more specific drill downs for specific target groups or services for example.

8

Hola, considero importante ampliar el alcance de los modelos de atribución, toda vez que varias empresas implementaron bajo una estructura de HubSpot muy anterior y tienen propiedades personalizadas especiales para trazar la conversión de un cliente. Esta conversion no solo está dada por interacciones, sino hace parte del embudo especializado por cada empresa y las UTM´s son diseñadas bajo planes de marketing definidos por medios que no desglosa HubSpot.

Es importante contar con esta funcionalidad lo antes posible, gracias !!!

9

I also need to be able to add custom dimensions in my attribution reports to report by segment/industry, or any deal or company property basically. Can we know if this is in the queue?