Hi,
Within attribution reports there are 3 main primary dimensions: 1) contact create 2) deal create and 3) revenue (closed).
There’s nothing for created pipeline. There should be. Many companies have long sales cycles and need a shorter term view on how marketing is influencing revenue from a creation standpoint.
For all the investment into laying in agents and AI, a lot of which is not usable, attribution reporting should be way more robust and user friendly than it is. Including a setup that could be applied retroactively if not executed in the proper sequence.
Cheers