I’m noticing that the property Associated Company isn’t aligning with the Company Name property on most of my records.
I’m unclear on the use-case for the Associated Company property--how is it used? It doesn’t seem to be a user input field, so how can I make the contents of this field match the proper company name, etc? Thanks
Hi @JSpitz,
HubSpot’s logic is revolving around several so-called objects, including contacts, companies, deals and tickets. These objects can have associations, e.g. one company can have multiple contacts.
Company name is a property (a simple single-line text field that can be used in forms) that exists only for the contact object – while the associated company column is reflecting the aforementioned association between a contact and a company object. That’s why there can be a difference between Company name and associated company. Both are independent from each other.
The associated company object can store a lot of information (see here) which allows for more filtering and segmentation options, for example in lists. When you create a list, among the filters you should not only see Contact properties but also Company properties. The latter are referring to the object, not the Company name contact field.
HubSpot has a feature that automatically creates and associates a company record with a contact based on the contact’s email domain. It also attempts to populate as much information on this company record as possible: Automatically create and associate companies with contacts
In a Professional or Enterprise subscription, workflows can be used to copy the company object’s Name into the contact property Company name. Unfortunately, that is not possible within the Starter license.
Hope this helps!