Hi -
We have a custom object that we associate companies to. We’re trying to associate new deals created for those companies to that custom object as well.
But unable to figure out in workflows. Any suggestions?
Hi @atifm,
Thanks for reaching out to the Community!
It is currently not possible to automatically associate deal and custom object records with a native feature in HubSpot. However, it is possible to do this via API. 
I wanted to share a related thread from our Developer’s Forum, in addition to a developer doc as this would solution would require working with a developer:
I also wanted to refer you to these related product suggestions in our Ideas Forum. I would recommend upvoting them and explaining why having a native automation feature would be useful:
- Ability to associate deal with custom objects in the “Create deal” form
- Associate custom object to other objects via workflows
I hope this helps clarify!
Best,
Kristen