Character:
Maggie the beloved brand of many Indias not only children but all age groups. Maggie has a separate despite of many other instant noodle brands.
Conflict:
In 2015, something unexpected happened maggie was banned in india due to alleged safety concerns. Maggie was dissapered from the selves on indian stores, right from the small stores to supermarkets like it never exsisted.
Resolution:
Maggie later launched a heart-felt comeback saying “We miss you too”. Maggie launched back building trust,transparacy & emotional cconnection between the brand itself & consumers. This was a gamechanger Maggie returned to stores selling over 60 million units in a span of 6 months. This shows a Powerful Story can build trust all over again.