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Q: Mobile App Conversion Tracking
Short A: n/a
Longer A:
Closed loop reporting to track mobile app conversions can be tricky depending on the non-HubSpot systems involved (e.g., App Store and Google Play Store) and the level of control we have over app distribution. However, in it’s simplest form, app conversion tracking comes down to these high-level pieces.
-1- Track Every App Download (use HubSpot CTAs, tracking URLs, &/or sign-up forms)
This first step can REQUIRE ‘sign-up’ (aka: completion of a simple sign-up form) which can also store unique app license data so we can later correlate that specific sign-up with payment (important should payment occur).
-2- Track Payment (in HubSpot)
Payment information must be fed back into HubSpot (via the API). Payment amount isn’t always needed for conversion tracking in cases where revenue is reported by non-HubSpot systems. However, firing of the ‘payment trigger’ is used to track the Subscriber-to-Customer conversion in HubSpot -- i.e., basically, if they paid, they’re a ‘customer’.
Once you have these two high-level pieces working we can report on conversion outcomes either from within HubSpot (depending on your solution), or by using an external reporting tool like Databox.
If your client uses Shopify, even better. HubSpot just released a Shopify integration which is equally well suited for sites with a small number of products.
As Shopify Partners, we’ve seen clients use multiple methods to accept payment and have helped determine how to feed that data into HubSpot without customization overkill. Again, the trick is to
1) Plan precisely what conversion information you want to see and where.
2) Get the high level pieces in place.
Hope that helps get you moving in the right direction.
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