I am requesting a native Custom Goals feature in HubSpot to support industries that don’t use traditional retail-style goals. Currently, I have to use a workaround that requires creating custom properties and workflows to approximate goal tracking. While functional, this approach is inefficient, difficult to maintain, and prone to inconsistencies when teams rely on manual property updates and workflows.
The lack of a native Custom Goals capability makes it difficult for organizations in service-based, compliance-driven, education, financial services, healthcare, and other non-retail industries to measure meaningful milestones in their customer journeys. These businesses rely on unique actions such as assessments completed, product/service adoption, project steps achieved, or approvals granted, none of which map cleanly to deals, tickets, forms, or lifecycle stages.