Adjusted Open Rate

Status: Idea Submitted

I would like to use Adjusted open rate = Unique reliable opens in reports.

That is the calculation:

Adjusted open rate = Unique reliable opens / (Unique delivered - Unique unreliable opens).

It is in the email reports but can’t be used in reports, it would seem not a big effort to add it as a property.

Agreed, this is definitely needed.

Definitely needed in the system

Agreed!