Adding Gated Content to HubSpot form without redirecting

Marketing & Content Content Strategy & SEO
1

I want to create gated content on or existing HubSpot webform without redirecting to an external website.

This is the flow we had in mind:

  1. User Lands on Product Page
  2. User Engages with the Demo Video
    • The user clicks on the demo video to view it.
  3. Lead Capture Form Appears
    • A HubSpot form opens, prompting the user to fill the form
  4. Video Access Upon Form Submission
    • Once the form is completed, the user gains access to view/play the demo video.

Is this possible without redirecting outside of the initial page? Thank you.

2

@Vasiki happy to help - you should be able to set the form to display an inline message (rather than redirecting to another page). In that inline message, you can link to the content file.

There will be limitations on the styling unless you work with a developer, but the functionality exists.

3

We will work with a developer. Do you know if its possible to stylize it as an overlay rather than a link to a file? So after they click "play"on the video, the form pops up as an overlay, gets filled out, and video plays?

Perhaps that is a question for the developer haha.

4

haha yes @Vasiki, a good dev should be able to create that functionality for you.

5

Hi @Vasiki,

Step by step instructions for adding a form CTA in a HubSpot video and specifying whether it should be displayed at the start / end and whether it’s skippable or not can be found here: Add videos to HubSpot content

This requires an Enterprise subscription.

If that’s not an option, @Jnix284 has you covered already, I see :slightly_smiling_face:

Best regards

6

@Vasiki The option @karstenkoehler shared is a great alternative flow that would have a much better user experience - and it’s great to know the form can be at the start of the video! :raising_hands: