It’d be a game changer if we could use Web Traffic Analytics data — like UTM source, medium, and campaign — in the Custom Report Builder.
Right now, the built-in traffic reports are helpful, but we can’t customize them. For example, if I want to see how different UTM mediums are performing within a single UTM campaign, I can’t filter that directly. And while I can save reports, I can’t “save as” or duplicate them to quickly swap out UTM values — so I end up rebuilding each report manually. It’s a lot of repetitive effort for something pretty basic.
Why this matters:
If this data were available in the Custom Report Builder, I’d be able to:
- Filter by “UTM campaign contains [XYZ]”
- Break out performance by UTM medium
- Add key metrics like sessions, first-touch contacts, customers, bounce rate, session length, and new visitors — all in one chart
- Save and reuse report templates instead of rebuilding from scratch
- Combine traffic insights with CRM data for deeper analysis
This would save time, reduce manual work, and give us much better visibility into what’s working across our campaigns.