When creating Google ads it would be nice to link a Google Ad conversion to a specific form fill. At the moment this is possible by adding the google tracking script to the thank you page. However, there are use cases where the conversion does not go to a unique thank you page.
This would streamline the conversion tracking process.
The implementation could be as follows.
- Add the ability to link a form fill in the Google Ads creation tool from within HubSpot to a specific form fill. When that form is filled successfully then the ad then has a successful conversion.
- The other way that we see this being managed is to add a section to the form creation tool within HubSpot to allow the submit button to either be modified with custom code add the ability to add the Google conversion code to the submit button properties.
Either of these two options would simplify the process of conversion tracking for ad submissions.
This adds value to the companies that are using HubSpot by reducing the admin costs of the system. A marketing or advertising team members permissions can be configured in HubSpot and then they would be able to build the ad, landing page, form, and then monitor performance without the requirement for a developer to implement a custom configuration or adding the user to Google Tag Manager and build a custom action to monitor the page for the desired action.