Add custom behavioural event data in email

Marketing & Content Hub Tips, Tricks & Best Practices
1

Hello!

I was wondering if maybe some of you had some best practice or a way to go around an issue that we are currently having:

We have a custom behavioral event that is triggered when a customer makes a booking with us. I want to send a booking confirmation email with the Booking number, but that number is only available on a property in the custom behavioral event, which can’t be embedded in the email.

I tried copying the property value to a contact-based property, but workflows do not allow to trigger an automation based on custom behavoural events.

Do you know if there’s a way to go around it?

I appreciate your help here :slightly_smiling_face:

Thanks!

2

Hello @GFernandez34, happy Monday!

Let’s ask our top experts @danmoyle @crispyGTM, any recommendations for the @GFernandez34 matter?

Thank you,

Pam

3

Thanks for the tag @PamCotton

@GFernandez34 I do not think this is currently possible as this is tied in through an integration, likely through the API.
If you have a develpoment team that set up the custom behavioral event, it wouldn’t be too heavy of a lift to have a contact property get updated via the API which would allow you to pull it in as a token in an email.
Hope that helps, let me know if you have any questions.

4

Thanks a lot @crispyGTM! Will do so :slightly_smiling_face:

5

Hi @GFernandez34
The custom behavioural events enrollment triggers are in beta as of now. After rolling out of these you can utilize these features.
Pls go through this articles also.
https://knowledge.hubspot.com/set-event-enrollment-triggers-beta?hs_preview=aNKwRHNp-90905259833

6

Hi @deepikaverma, that’s amazing news! Thanks for sharing :slightly_smiling_face:

7

Hi @GFernandez34
Please fill this form for early activation of event based wfs.
https://docs.google.com/forms/d/e/1FAIpQLSdiH6eNtdadd9HvwXllhiTK3FLZSd12sRCTZoNBbE2BnJRJ_w/viewform
I hope it helps!