I haven’t performed an A/B testing yet.
I understand how a small change in any of the metrics via testing what resonates more with the audience can impact the conversion rate.
Hi @COgbu5,
That’s a great understanding of how A/B testing can be a game-changer for conversion rates! Even small tweaks based on what resonates with your audience can lead to significant improvements.
If you’re interested in getting started with A/B testing, there are plenty of easy-to-use tools available. For HubSpot specifically, you can find the resources here:
Best regards!
I ran into a similar thing and found that testing variations didn’t impact my reports unless I tracked specific form events. I used playwright submit form to trigger form submissions across variants and made sure each version logged separate custom events in HubSpot. That way, I could track which variant led to more conversions and use that in my custom report filters.