A/B Testing Feature - Winner

Marketing & Content Hub Email Marketing Tool
1

Hi!

I was curious about the HubSpot A/B testing feature. When choosing the winning metric, how does HubSpot AI compute with a 95%+ confidence?

Thanks!

2

Hi @moosejuice02,

This calculator and added explanation below explain what does numbers mean: Statistical Significance Calculator for A/B Testing

Hope this helps!