I’ve started an A/B test on my home page
- A-version displays links to features and conversison channel links
- B-version displays only conversion channel links
These conversion paths have selection pages prior to the converting landing pages (ex: select food type > select meat > select beef), so visitors to the home page do not necessarily click directly to the landing page, so I cannot pass the version info directly into the forms from my CTAs.
How can I associate the new contact with the test version they experienced a few pages prior?
Hey @wmflan39! Thanks for this question.
This Idea notes a similar issue that could be resolved if custom event tracking were more customizable. That said, I also found this thread where @louischausse suggested using A/B tests at a CTA level instead of the page level. Depending on how those selection pages are linked, maybe you could explore this option.
I’d also like to invite @aviafriat26 and @Josh to provide any tips or tricks they may have for tracking A/B versions when the conversion does not occur on that page directly. Thanks y’all!
Best,
Kennedy
Hi William,
You could append a URL parameter to track which version of your home page they encountered during their initial visit. For example, you could use ?v=1 for Version A and ?v=2 for Version B. This way, even though visitors go through multiple steps before converting, you’ll still be able to trace back to the correct test variant