We use 6sense as part of our marketing stack to help provide intent data on the companies our sales team is targeting. Yay ABM!
We would love to see a 6sense > Hubspot integration that would allow us to build workflows based on intent data.
For example, we could create a workflow that kicks off an email series related to cloud security or penetration testing when a company surfaces one of these keywords. The workflow would take that intent data associated with the company, and then match contacts in Hubspot related to that company, then kick off the email series to them.
This would really help us stay on top of relevant outreach to our contacts based off of the intent data that their company is interested in.
While Hubspot as a MAP integrates, the CRM integration is long overdue. I understand this is on the 6Sense roadmap, but the API info is needed. I’d love to see this expedited.
ABMers united! I’m exploring a new career home where 6Sense is their primary ABM tool. We used 6Sense for a year to evaluate the solution, but Demandbase had a stable integration. With the opportunity to create a true SSOT, the 6Sense automation just makes, well - sense.
So, it’s been quite some time since my initial reply, and in Q1 of 2022, 6Sense had an early release program on the HubSpot integration. I believe it became GA in Q2, 2022. While I still believe that HubSpot is incredibly behind on integrations and quality of integrations, I am happy to report that the 6Sense integration is pretty solid.
In reply to the original question, the 6Sense buying stage and account fit fields can absolutely be leveraged in workflows. @LChoate
In the example given "For example, we could create a workflow that kicks off an email series " you can absolutely do this with the integration. My typical method is “contact associated to a company where buying stage is equal to XYZ” but if you’re looking to trigger based on keywords, you’d need to:
1. create a segment that identifies accounts with the specific keyword
2. publish the segment (and push segments names into a mapped field)
3. Key your workflow off of the field in HubSpot that has the segment names (if [insert field name] contains exactly [segment name]) then…)
I am not only able to key off of these fields in workflows, but I can also access the company and contact deal objects to pull in for segmentation in 6S.
This is my 2nd time implementing 6Sense (first time on SFDC and now on HubSpot) and I feel the integration is stable and performing as expected.
Hi everyone! My name is Hallie, and I’m a Program Manager on the CXM team. As another commenter mentioned, there is an integration for 6sense & HubSpot that you can install from this page, so we’ll mark this as delivered.
