Seasoned B2B (professional services, SaaS, technology) and B2C (healthcare) marketing operations professional with a passion for integrated lifecycle marketing, customer experience, and strategy to build and lead cross-functional growth initiatives for a successful customer journey that results in increased ROI.

Expertise:
• Marketing team leadership
• Marketing strategy
• Full-funnel integrated marketing
• Lifecycle marketing
• Marketing and sales alignment
• Cross-functional growth initiatives
• Corporate branding
• Project management
• Content development
• Web development, design, and implementation, including HTML and CSS
• Demand Generation, ABM, Inbound and Outbound marketing
• Corporate communications
• Expert copywriting skills
• Budgeting
• Event planning/marketing and trade shows
• Client Relationship Management (CRM): Salesforce, HubSpot, proprietary
• Content Management (CMS): WordPress, MODx, Sitefinity, Joomla, proprietary
• Marketing automation: HubSpot, Pardot
• Social media: HubSpot, Hootsuite, Buffer, Pardot
• Analytics: Google Analytics/Search Console, Kickfire, LivePerson, Social Media Analytics
• Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords (PPC), Moz, SEMRush
• Email: MailChimp, Constant Contact
• Design: Adobe Creative Cloud, Prezi, Slideshare, Canva, Picmonkey
• Event Management: Cvent, Zoom, GoToWebinar
• Microsoft Office 365 (Word, Excel, PowerPoint, Outlook, SharePoint, Teams), Smartsheet, Google Workspace (Docs, Sheets)