Over the last 10+ years, I’ve worked at the intersection of marketing strategy, data, and operations, helping B2B and B2C companies turn customer insights into predictable revenue. Today, I’m responsible for CRM governance and processes, RevOps, and data analysis at e-Core IT - a global IT solutions provider - where I sit in the Global Operations team and also the IT Application & Data team.

I originally joined e-Core to support the New York office, developing and managing inbound and outbound campaigns, account-based marketing programs, and lead nurturing for the B2B segment. Now, I help connect marketing, sales, and operations by designing scalable processes, improving data quality, and using analytics to inform strategic decisions and optimize performance.

My approach is deeply data-driven and customer-centric: I work with CRM data, Google Analytics, and business KPIs/OKRs to measure and improve campaign performance, pipeline health, and revenue outcomes. Before e-Core, I spent over five years at Intercity Hotels, leading marketing for 11 hotels in Brazil’s southeast and central-west regions and running corporate campaigns for seasonal and special occasions, earning awards for email marketing performance and hotel launch campaigns.

I hold an MBA in Marketing Strategy and Communication (ESPM) and a specialization in Business Intelligence and Data Analytics (Conquer Business School), as well as certificates in Data Analytics and Productivity from Coursera and Escola Conquer. I’m fluent in English after living in Dublin, Ireland, and I’m passionate about business and marketing data analytics, BI, culture, and tourism. I’m also the co-founder of HubCult (former PoaCult), a channel dedicated to promoting inspiring stories, people, cultural and touristic attractions, events, and workshops in Brazil.

If you work with CRM, RevOps, or data-driven marketing and want to exchange ideas, I’m always open to connecting and sharing experiences.