Growth consultant with over 20 years of experience in business, marketing, human and organizational development, operations, and management. With a background in psychology from UNAM and more than 25 certifications and diplomas, he has held key regional leadership roles in and consulted for companies ranging from global with up to over 100 years of brand reputation, to launching startups and breaching into new markets, both for products and services industries, being responsible for end-to-end value chain in B2B, B2B2C, and D2C business models through brick and mortar, digital, and phygital sales channels, allowing him to combine a strategic vision with hands-on expertise to drive business growth, people development, and operational excellence.