Webinar Purchase + Follow Up Emails

Marketing & Content Tips, Tricks & Best Practices
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Hi @AllisonHanna

Here’s a map of how we used to promote Webinar Campaigns for one of our clients:

Webalite-webinar-map-2022.png
Webalite-webinar-map-2022.png1594×933 119 KB

We used Zoom’s Webinar Product, HubSpot Marketing Pro and [in this case] WordPress (it would also work in HubSpot CMS). We spent several months making a “recipe” so we could repeat the process.

A few warnings:

  • Zoom’s Webinar Software price jumps quickly when you go over the Pricing Tiers e.g. 500 participants
  • make sure you use Zoom’s Email Reminder, or HubSpot Workflow Emails (probably not both)
  • when running a Date Based Workflow make sure you include all the information just in case someone misses one of the early emails.

If you’d like to discuss the entire plan we used to deliver Webinars please send me a message with your calendar link.

Have fun

Mike

Here to learn more about HubSpot and share my HubSpot Knowledge. I’m the founder of Webalite a Gold HubSpot Partner Agency based in Wellington, New Zealand and the founder of Portal-iQ the world’s first automated HubSpot Portal Audit that helps you work smarter with HubSpot.