@ReshmaRR context and value are key. When you’re building a sequence, best practice is to connect it to the why behind your follow-ups. Then add valuable content.
Example: A post-demo follow-up should include information about the demo, notes on what you talked about, and next steps. Then follow-up with additional resources (on-demand courses, a checklist, a video). Finally, I would be very clear in the follow-ups with a call to action. Reply to ask more questions, click my meeting link to set up another time to talk, let me answer questions about common FAQs like budget or change management … those kinds of things.
And finally: Test. Whatever you change, do it for an initial group and test & analyze.