@etyson, It sounds like you’re in a challenging position, bridging the gap between traditional methods and a more digital-focused approach.
Here are some examples of how Idigital efforts can support traditional effort:
- Sending emails to likely event attendees before and after the event.
- Leveraging partnerships though a shared social precense and/or co-hosting webinars or other virtual content.
- Just like there are local in-person networks, there are commonly virtual groups for those same audiences. Identify your target audience and where they spend their time online. This will guide your digital outreach strategy. Different platforms work for different industries and demographics.
If you can join and participate in those groups, that will help build relationships.