This is great @JenBerenguer !!
First of all, let’s remember why having a Service strategy in place is important:
- Upsell opportunities - Happy customers buy more
- Retention - acquiring new customer is hard and expensive, you should leverage the ones you have (see marketing to existing customers here) - Happy customers remain customers
- R e ferral and influence - happy customers bring you more customers
Then specific examples of how to go about fulfilling these needs.