Reporting & Analytics

NathanielCooper
Participant

Unknown Keywords

SOLVE

Has anyone figured out how to get Original Source Drill Down keywords into HubSpot from Organic Searches?  I see this data in Google Analytics & SEM Rush, but it's not connected to specific users so its hard to tell what keywords are driving conversions.  Any thoughts?

 

Organic.PNG

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2 Accepted solutions
Phil_Vallender
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Unknown Keywords

SOLVE

Hi @NathanielCooper 

 

This is all part of the privacy the Google affords to its users along with the introduction of SSL. We are not allowed to know which keywords brought specific individuals to a website. Other tools can show you the number of impressions/clicks you get from specific keywords but not how many or which visits originated from which ones. I don't see this changing any time soon. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

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PatrickEng
Solution
HubSpot Employee
HubSpot Employee

Unknown Keywords

SOLVE

@NathanielCooper ,

 

Along with what Phil said, it might be worth looking into the Google Search Console integration if you haven't already.

 

While it doesn't give you that keyword data on the specific contact, it does let you see what people are searching when they arrive at a certain page. So, still valuable, just unfortunately it's not as segmentable.

 

Here's a link if you're interested: https://knowledge.hubspot.com/articles/kcs_article/content-strategy/enable-the-google-search-console...

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4 Replies 4
TrytenEpstein
Participant

Unknown Keywords

SOLVE

OK so I'm actually getting keywords injecting into HubSpot from Google Ad clicks, but not consistently and I can't figure out why. I thought maybe it was because some were coming in through Ads after visiting my site and picking up a HS cookie, but that theory got blown out of the water today.

 

For example:
Keyword.png

 

 

 

 

 

 

Anyone know a) how this is working and b) why it's not always working?

0 Upvotes
PatrickEng
Solution
HubSpot Employee
HubSpot Employee

Unknown Keywords

SOLVE

@NathanielCooper ,

 

Along with what Phil said, it might be worth looking into the Google Search Console integration if you haven't already.

 

While it doesn't give you that keyword data on the specific contact, it does let you see what people are searching when they arrive at a certain page. So, still valuable, just unfortunately it's not as segmentable.

 

Here's a link if you're interested: https://knowledge.hubspot.com/articles/kcs_article/content-strategy/enable-the-google-search-console...

Phil_Vallender
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Unknown Keywords

SOLVE

Hi @NathanielCooper 

 

This is all part of the privacy the Google affords to its users along with the introduction of SSL. We are not allowed to know which keywords brought specific individuals to a website. Other tools can show you the number of impressions/clicks you get from specific keywords but not how many or which visits originated from which ones. I don't see this changing any time soon. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
NathanielCooper
Participant

Unknown Keywords

SOLVE

Thanks, makes sense.

0 Upvotes