Unknown Keywords

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Occasional Contributor

Has anyone figured out how to get Original Source Drill Down keywords into HubSpot from Organic Searches?  I see this data in Google Analytics & SEM Rush, but it's not connected to specific users so its hard to tell what keywords are driving conversions.  Any thoughts?

 

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Community Thought Leader | Diamond Partner

Hi @NathanielCooper 

 

This is all part of the privacy the Google affords to its users along with the introduction of SSL. We are not allowed to know which keywords brought specific individuals to a website. Other tools can show you the number of impressions/clicks you get from specific keywords but not how many or which visits originated from which ones. I don't see this changing any time soon. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Top Contributor | Platinum Partner

@NathanielCooper ,

 

Along with what Phil said, it might be worth looking into the Google Search Console integration if you haven't already.

 

While it doesn't give you that keyword data on the specific contact, it does let you see what people are searching when they arrive at a certain page. So, still valuable, just unfortunately it's not as segmentable.

 

Here's a link if you're interested: https://knowledge.hubspot.com/articles/kcs_article/content-strategy/enable-the-google-search-console...

3 Replies 3
Community Thought Leader | Diamond Partner

Hi @NathanielCooper 

 

This is all part of the privacy the Google affords to its users along with the introduction of SSL. We are not allowed to know which keywords brought specific individuals to a website. Other tools can show you the number of impressions/clicks you get from specific keywords but not how many or which visits originated from which ones. I don't see this changing any time soon. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
Occasional Contributor

Thanks, makes sense.

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0 Upvotes
Top Contributor | Platinum Partner

@NathanielCooper ,

 

Along with what Phil said, it might be worth looking into the Google Search Console integration if you haven't already.

 

While it doesn't give you that keyword data on the specific contact, it does let you see what people are searching when they arrive at a certain page. So, still valuable, just unfortunately it's not as segmentable.

 

Here's a link if you're interested: https://knowledge.hubspot.com/articles/kcs_article/content-strategy/enable-the-google-search-console...