Tracking LinkedIn Sponsored ContentSOLVE
When I am setting up a LinkedIn sponsored content campaign in LinkedIn, is it best for me to create a unique tracking url for that post so that hubspot recognizes it is Paid Social OR will hubspot automatically recognize it comes from LinkedIn paid social?
For example, there are two ways to set up sponsored content in LinkedIn.
1. Sponsor the organic post that is already published on your company page (that means the url stays the same for your organic post and your sponsored post).
2. Create a new post with all the same details as the organic post but you can change the url for the link and instead use a tracking url created from hubspot. This sponsored post can be hidden from the company page so you don't see them both on the page.
Which way do you think is best for reporting in analytics?
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