Lead Response Time Reporting

Hi @SaraC9712,

HubSpot actually has an out of the box report for this in the Sales Analytics tool (available in Sales Hub Professional and Enterprise). Navigate to Reports > Analytics Tools > Sales Analytics > Lead response time:

View the average amount of time it takes for a contact owner to take a qualifying action on a newly assigned contact. Qualifying actions include sending an email, calling, using chat, recording a meeting outcome, or marking a task as in progress or completed.

If this definition does not match what you’re trying to do, you could also leverage a calculation property (time between). Create calculation and rollup properties

In this calculation property, you would reference two dates:

  • Start date (could be “Create date”, “First conversion date” or, if you have to apply your own logic a custom date property filled by a workflow)
  • End date (could be set via workflow)

@SaraC9712 wrote:

I filled out an internal intake form.


Keep in mind that HubSpot expects all form submissions to be external, not internal. Why you can submit a form on behalf of a contact, HubSpot does not differentiate between internal and external. Form submissions are always attributed to the contact themselves.

Hope this helps!