Hi all, I’m looking for a way to take the submissions from one particular form and then drill the results down by Company Type (a Company property), and then by ad source. I’ve been able to find a way to take a list and divide that by ad source, but so far haven’t found a way to tie this to form submissions from a specific form. We are leading a number of ads to this specific form and want to determine which ads are doing the best and which ones result in the company type being moved to specific statuses. Is there any way to do this in the current reporting tools?

Hi All, I’ve had the same issue with one of our clients and made a workaround that works for us. Creat a custom (contact) property called “Latest conversion form” Add form names from teh forms you want to report on as property values Add these values as a hidden field in the actual forms Now you can “Latest conversion form” to your custom reports In your contacts list you can do a batch update of this property for historical form entries. ! Note that the value will be overwritten if a contact fills out a new form It’s a bit of a hack as the data is available in HubSpot but it works if you don’t have to many forms to manage. Hope this helps! Thijs van Traa HubSpot @Webwonders

I was trying to create a similar type of report for my client too. I got quite close but not all the way there. This might help a bit: You can create a report out of a single form and its submissions with the Custom Report Builder if you create a list first. You can find the option to use the list on a report directly via the “Use in” button when viewing a list. However, I learned that you can’t use any of the date data (eg. added to list date) associated with the form submissions or list in the report. This made the report unusable in my case. [960995_1_report-filters.png] [960995_2_use-list-in-report.png]

I was quite astonished to discover a simple form submission report was so difficult to create in hubspot and has elicited so many conversations. It’s such a “first-thought” kinda thing. However, there’s something I found that might help. If you go to Reports > Marketing > Channel Performance (you can also go to Marketing > Marketing Analytics > Forms)you find an option for FORMS. This allows you to create a form performance report that you can actually save to a dashboard. Though the options are very limited, it’s better than nothing. I think it partly solves the problem, at least partly. [1185237_1_Screenshot 2025-08-05 at 4.38.18 PM.png]

Hello @WNakayama and everyone, I wanted to share some good news after my initial reply on this thread. You can find a public beta under Settings → Product updates → Build Custom Reports on Form Submissions: Build Custom Reports on Form Submissions What is it? We are excited to announce the Public beta for supporting form submissions as a data source in the Custom Report Builder. Why does it matter? You can now build a variety of reports based on form submissions to understand how your forms are performing, slice and dice form submissions data and much more. How does it work? Under custom report builder, select “Forms”, “Form Submissions” and “Form Analytics” as the data sources. Also select other required data sources such as Contacts, Companies etc. Using the various data sources selected, pull the required fields. Apply the necessary filters Choose the appropriate chart types for your report. Break down the selected data as required. Now, you should see the report populated You can also add the reports your dashboards. Below are some of the reports that you can build: Form submissions count over time X-axis : Submitted on Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Form submissions count for a form over time X-axis : Submitted on Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Filter by: Name(Form Name) Form submissions count grouped by forms over time X-axis : Submitted on Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Break down by : Name (Form name) Form submissions count for a form by page over time X-axis : Page title Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Break down by : Page title Filter by : Name(Form name) Form submissions count by source X-axis : Visit Source Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Break down by : Visit Source Form submissions count with specific submission value for a property X-axis : Property of choice (Example: Favorite Coffee) Y-axis : Count of form submissions Break down by : Property of choice (Example: Favorite Coffee) Data Sources to Select:Form Submissions(Primary), Contacts Properties to select: Form submissions count by new contacts vs existing contacts across forms X-axis : Name (Form Name) Y-axis : Count of form submissions Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Break down by : Visitor Type Count of Contacts created by form X-axis : Name (Form Name) Y-axis : Count of Contacts Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Submissions from contacts with specific life cycle stage X-axis : Lifecycle stage Y-axis : Distinct Count of Email Data Sources to Select: Form Submissions(Primary), Forms Properties to select: Breakdown by : Lifecycle stage Conversion rate for forms over time X-axis : Occurred Date Y-axis : Form Conversion Rate Data Sources to Select: Form Analytics(Primary), Forms Properties to select: Form submissions Count by Brand X-axis : Brands (from Contacts data source) Y-axis : Count of form submissions Data Sources to Select: Form Submissions, Forms Properties to select: Form submissions Count by Campaign X-axis : Marketing Campaign (from Forms data source) Y-axis : Count of form submissions Data Sources to Select: Form Submissions, Forms Properties to select: Break down by: Submitted on (from Form Submissions data source) Who gets it? Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise Have a great day!

@tlockton if you have one of the mentioned subscriptions (end of the reply) and you have opted into the beta, you should be able to see the data source just fine, potentially after waiting for a bit (not more than hours). If you still don’t see it, please reach out to HubSpot support directly.

Chiming in to agree. This is a basic reporting request. Not really sure why HubSpot hasn’t added it yet.

Totally agree!!! This is just basic reporting. I don’t understand why Hubspot are making this not possible. Like you say, al the data is there. It’s ridiculous.

Agree. We need the ability to create reports based on form submissions. We want to filter by form name and submission date ranges, just like list filtering options provide.

Great suggestion for a helpful band-aid!

Agreed, “can’t do it” is not a solution, especially because it wasn’t long ago that HubSpot users had this ability! I’m not sure why in the world HubSpot would deprecate such a key reporting feature.

I don’t understand how this is not a out of the box feature. This report should be easy for us to build without having to resort to workarounds. Seeing which Forms and Landing Pages are performing best for conversions is key for analyzing what’s working in our marketing strategy.

I agree! When will these reports be available Hubspot?

I agree - reporting at a form submission level is essential. even for things like what days / times are the most forms submitted.

Form Submissions Reporting

Marketing & Content Reporting & Analytics

tlockton August 22, 2025, 5:54am 23

Is this available to everyone? I’m having troubles accessing.

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Form Submissions Reporting

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