Conversion Report

If you want to build this report in Salesforce, what you would have to do is use the “Leads with converted lead information” report type. It’s a standard report in Salesforce. But as stated, this would be difficult to determine in Hubspot because you would have to set properties when the Salesforce Contact ID becomes known from the two-way sync to know when that conversion happens. It’s also important to understand with Lead Status, that this stops when the Lead is converted in Salesforce. As the objects are separate, and the Lead Status is a default field that cannot be mapped to the Contact object, you would just be looking at that point in time. A lot of companies I have worked with have tried to solve for this with a custom status altogether that does not rely on default CRM or Marketing Automation properties. This might be a path you want to consider depending on the type of information that you are looking to gather and report on.