Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

[Now Live] Custom Objects


With custom objects, Enterprise customers can store and structure almost any type of data in HubSpot. Custom object data can then be used seamlessly across the HubSpot platform in tools like reporting and workflows. 

Why does it matter? 

Every business is unique. And for some customers, HubSpot’s standard CRM objects (contacts, companies, deals, tickets, and products), simply aren’t enough. With custom objects, HubSpot now gives customers the flexibility and control they need to architect their unique business on HubSpot exactly as it appears in the real world. 

How does it work? 

Use HubSpot’s API to define custom objects. Once defined, custom objects work just like any other object in HubSpot. You can view lists, run reports, or trigger workflows based on custom object data. Get started with custom objects today.