How To Separate Lead Scoring Models for Different Segments Using HubSpot Score

[AZistler]

We've just migrated to HubSpot and I intend to set up a maunal HubSpot Scoring system. However, rolling out this year we will begin marketing to an entirely new audience.

Question 1. Is there any way to set up a seperate HS Scoring model for this new segment? After a few quick searches, my guess is no, since it HS Score is a default property.

Question 2. If there is indeed no way to set up a truly seperate lead scoring model, is it possible to use seperate scoring levels for the different segments as a workaround?

For instance, I've created a scoring system for our primary audience for awareness (0-25) Nurturing (25-50) and Marketing (50+)

Is it possible to make the values for the second segment an order of magnitude (or two) larger, using scores such as 100-250-500 ?
I would also use a custom property to identify the segment, so (If segment 2 AND HS Score is <250...etc.)

Question 3. If yes, how high can the HS Score go? Is this a bad idea?

[AnnicaThorber]

Hi I jump in to this conversation as Im a partner and have a client with three diff brand units (sep companies ) and they want to build sep lead scoring strategies and points for each brand unit. I created a property Company X Hubspot Score in Settings. But when builing scores in the new tool, how can I filter out so its jut based on one brand unit

[Jaycee_Lewis]

Hey,  @AnnicaThorber 👋 Great question. You might want to create a new post to get your question more visibility. — Jaycee

[AZistler]

@ElyshaShave @Phil_Vallender @sharonlicari 

Hello All,

I just wanted to say thank you very much for the very quick replies! 

[ElyshaShave]

Hi, 

I just wanted to jump on this quickly! Depending on your HubSpot package, you should be able to create multiple score properties which will allow you to set-up different lead score strategies. Just to double check this, if you go to properties and try to create a new one, does the field type 'Score' appear for you? 

If so, can you let me know the different types of scoring you want to set-up and I can advise how this would then be done? 

Thanks,

Elysha Shave

Inbound Specialist 

BBDBoom.com

[sharonlicari]

Hi @AZistler 

Welcome to the Community!

This is a great question! I'd like to share some articles and threads in the Community that might help you to have a better idea based on your goals:

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

How to Use Manual Lead Scoring in HubSpot

Lead Scoring

Also, I'll tag a few experts that can share their thoughts with you.

Hey @karstenkoehler @ElyshaShave @Phil_Vallender what would you recommend to @AZistler?

Thanks

Sharon

[Phil_Vallender · Accepted solution]

Hi @AZistler  (thanks for the metion @sharonlicari )

You can create multiple lead score properties and systems now, if you have Pro level software: Set up score properties to qualify contacts, companies, and deals 

Hope this helps.