Hey @NatFrilay
To capture multi-touch points that a contact goes through before converting to a Marketing Qualified Lead (MQL), you can utilize tools like the HubSpot CRM and Marketing Hub. Here’s a general approach:
1. Utilize HubSpot Tracking: Ensure that all your marketing activities are tracked in HubSpot, including events, campaigns, and website interactions.
2. Lead Scoring: Implement lead scoring in HubSpot to assign points to various touchpoints a contact engages with. This can help track their journey and determine when they qualify as an MQL.
3. Attribution Reports: Use HubSpot’s attribution reports to analyze the impact of different touchpoints on the conversion journey. This can provide insights into the most effective channels and campaigns.
4. Workflows: Set up workflows in HubSpot to automate actions based on contact interactions. For example, moving a contact to MQL status after reaching a certain lead score threshold.
5. Custom Properties: Create custom properties in HubSpot to store information about various touchpoints a contact interacts with. This can help in tracking and analyzing their journey.
These are the few tips and tricks you try to capture and analyze the multi-touch points that lead to a contact becoming a Marketing Qualified Lead.