While HubSpot offers a variety of different visualizations in their reporting tools, there is one type of visualization that they still lack. This somewhat surprises me, as it is a fairly common form of visualization within sales departments.
This visualization goes by many names, but the most common is a ‘bridge graph’ or a ‘bridge report’. Essentially, this is a graph where only 1 or 2 vertical bars (typically at the beginning or the end of a report) touch the baseline horizontal axis of the report, while other vertical bars in the proceeding columns are suspended mid-graph, starting at the top height of the full bar. A common scenario for this type of visualization is as follows:
1st full bar: actual revenue at the beginning of the month/quarter
proceeding bars: projected/forecasted/potential revenue for the month/quarter.
last full bar: actual revenue at the end of the month/quarter.
I’ve included some examples of what I am talking about below. I highly recommend that HubSpot work to add this report ASAP. I’m sure others have asked for something similar and it has been a standard report in any and every sales department I have ever been a part of.
