HubSpot Ideas

JaclynSchmitz

Ability to A/B Test with Blog Posts

It would be nice to be able to run A/B tests with HubSpot hosted blog posts. I'd like to test subject line performance, copy performance, images, etc., all of which could improve SEO and viewership. Shocked to learn this isn't an existing option. 

2 Replies
SMassey
Participant

I agree! We get a lot of visitors to our blog, but with our gated content, they don't seem to want to fill out the form to download the case study, whitepaper, etc. We'd like to run an A/B test on a single blog post to see what helps move the conversation along. I've searched the HS community and resource hub and they make it seem like this is possible, but I can't find any instructions to show it can actually be done. I'm only finding info for doing it on website pages and landing pages, nothing for a blog. Disappointing 😐

mendyr
Member

Yes I am 100% in agreement. Our highest trafficked pages are blog posts, it is a real shame that we cannot A/B test versions of these blog pages. 

 

Hubspot please let us know what we can do to help develop this.