We use cookies to make HubSpot's community a better place. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included).
A/B testing is fundamental to marketing!! HubSpot should have A/B functionality on ALL pages: blog, landing and web pages. Currently only available for website pages. Does anyone know a workaround?
Hi all-- my name is Amanda, and I am a product manager for HubSpot CMS. I wanted to give an update since it's been awhile since someone from HS Product responded on this thread. As of right now, we don't have plans in 2022 to add A/B testing for blog posts; however, this is a request we are considering for 2023. We are watching and listening to your feedback and will keep you updated if any of those plans change!
Hi AdamZen!
A/B testing is available on both Website pages and Landing pages, but not Blog posts. It's an interesting suggestion and I'd like to hear more about your use case. What sort of conversion are you wanting to see on your blog posts which would not be better on a landing page, for example?
Blog posts are generally used to easily create content that can be used to bring visitors (new and returning) to your site for informative/educational content. Of course, there are opportunities from there for conversions (commonly a CTA {which you can also test} or a Subscribe form), but it's not usually the main focus of the blog post itself.
I'm marking this as "not currently planned" because we have some other highly requested features we're trying to fit into the roadmap, but this is certainly something we could come back to.
I look forward to hearing more from you about your use case!
- Snaedis
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.