What are the top free and paid Inbound Marketing tools in HubSpot?

What are some of the best free and paid tools out there you would recommend enhancing your inbound marketing?
For instance, I want a tool that can suggest good content topics for a specific audience.
Moderator Note: this post was reviewed for relevancy and optimized for clarity on MArch 1, 2026. Thank you for your contributions to the HubSpot Community!

Hey @Fiddy, thank you for posting in our Community!

Certainly! I’ll be reaching out to some users who I believe can provide valuable insights and assistance. @TomM2 and @Jnix284 do you have any recommendations for @Fiddy matter?

Thank you,

Pam

Thanks for the tag @PamCotton, happy to help!

Hi @Fiddy have you had a chance to test out the AI features included natively with the HubSpot Blog tool?

You can create a new AI-generated post by going to Content > Blog and clicking Start with AI in the top right:

Then it will prompt you for your blog idea, which can include your target audience:

The full AI blog generation flow (Start with AI) is available on Content Hub Professional and Enterprise; on free accounts you can still use Breeze to rewrite, expand, or shorten existing blog content in the editor.

With a Content Hub Professional or Enterprise subscription, you can use Start with AI to generate the blog idea, title, outline, and draft based on your topic, target audience, and keywords. If you also set up Brand Voice, those AI-generated posts will follow your brand’s tone and style.

With AI built-in, I’ve stopped using external sources - in the past, I’ve used Jasper.ai with fairly decent results (you still need to edit and know your topic well).

There are tons of AI content tools out there, Copy.ai is another good one and Grammarly has really stepped up their AI tools recently too.

I recommend trying a few out to see what matches your voice/audience best - run a trial/test using the same prompt to compare the results.