Hi everyone,
I work on the legal team at HubSpot and help run our GDPR compliance project. I’ll try to address some of the concerns raised above, and give everyone some insight into the status of the internal project and what our plans are for 2018.
We are fully committed to enhancing the HubSpot platform to enable customer/partner compliance with the GDPR. We appreciate that there may be current gaps in how our product interacts with some of the key GDPR requirements; we are actively working with our Product teams to address those areas, as well as introduce new product functionality that will help you comply.
For example, we are working on improving the way the CRM and Email product handles and tracks consent. As a previous post on this thread has recognized, this is a huge part of the regulation and is of particular significance to marketing and sales teams. Especially considering the recent Article 29 Working Party guidance on this point, we know we need to do a better job off helping customers manage and track consent.
The other areas we are working on improving include the Subscription Preference Pages, notice and consent in forms/CTAs, cookie management and preferences, double opt-in improvements, and tools to help our customers comply with data subject access/modification/deletion requests. We’ll be announcing these changes on a rolling basis leading up to the GDPR’s enforcement date of May 25, 2018.
The regulatory guidance helps shape the solutions we are crafting, and that’s part of the reason we are not immediately releasing product changes. Rather than releasing new functionality now that will later have to be modified based on new interpretations of the GDPR, we want to be sure our product aligns with the groups like the Working Party before changes are finalized.
Apart from improvements to the product itself, we are working around the clock on how the GDPR effects other parts of HubSpot. For example, we’re digging into how integrations/Connect partners fit in a GDPR world. Further, we have involved key members of every department within HubSpot to help on this project (mainly IT, Security, Product/Engineering) to drive towards compliance by this coming May.
We’ll be communicating out project updates to our customers and partners starting in late January 2018.
I’m happy to chat with anyone, so if you have specific questions or concerns, feel free to reach out via direct message and include your email address.
Nick