Managing Bounced ContactsSOLVE
Feb 25, 2019 12:33 PM
Is there a way to segment hard and soft bounces in a list, and if not can this be added to HubSpot? We have a dynamic list of contacts with the property Marketing Email Bounced greater than 0, but I haven't found a way to glean which are hard or soft without going to each individual email, which isn't efficient with the number of sent and automated emails we have in play monthly.
Ideally, we'd like a dynamic list for each hard and soft bounces. We're in the education industry where there is heavy turnover, so with the volume of hard bounces we get the process to look at them individually isn't cost effective for us. We'd like to use a list as a basis to remove the hard bounced contacts from our system to keep it as clean as possible. On the other hand, we get much fewer soft bounces, which we do want to monitor to make sure action doesn't need to be taken.
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Feb 25, 2019 12:53 PM
Hi, @mkarsten. This rationale may be a bit outdated, but from my prior conversations with the deliverability team, this particular kind of property won't be built. An email's bounce status is an extremely fluid thing, and is a function of a lot of different criteria. As a result, values could conceivably change frequently, causing users to take potentially-misleading actions.
From a quick look on the Email Events API, there may be some endpoints containing some of the information you're looking for in the Bounce delivery event, but I'm not certain it'll have everything you need (and that's assuming your org has the developer resources available for a custom-built solution).
Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.