Aug 2, 2022 11:58 AM - edited Aug 2, 2022 2:53 PM
Are you creating social posts and aimlessly scrolling through your blog trying to find the right article to include? Or perhaps you're building out a lead nurture campaign and have to sift through pages of premium content to find the right case study or eBook in an effort to build trust with your buyer. Sometimes, great content just gets lost!
Wouldn't it be great if you had one central location where you could easily sift and sort through your content by buyer's journey stage, keyword, persona, etc.?
This is why you should create and maintain a content inventory!
What is a Content Inventory?
As stated, this is a central location in which you can house all of your historical content (Blogs, eBooks, Guides, Case Studies, etc.).
How do I create a Content Inventory?
All you need is to download/create a template using Excel or Google Sheets and then start filling it in!
Columns you may want to include are:
How often should I refresh my content inventory?
The ultimate best practice would be to update the inventory in real-time. However, that's not always realisitic. At the minimum, it's advised to at least update your inventory once a quarter.
Ok, I have a content inventory... now how do I use it?
These are just a few ways a content inventory can be of use to your business!
Creating a content inventory can be a tedious process. It may take hours, days or even weeks depending on how much content you have and how far back in time you decide to go. However, putting in this leg work now will save you countless hours down the road and help you create higher powered Content Strategy for you business.
Looking for someone to help you talk through these resources? Need a HubSpot yoda to help show you the ways of the force in HubSpot? Josh is one of many Inbound Consultants, a part of HubSpot’s Professional Services Team, where you can get project based guidance, tailored training or ongoing consulting and resources like these to help you in your HubSpot journey!
Aug 2, 2022 10:34 PM
@JCameron2 thank you for sharing the insights about managing content by creating an inventory and then how to use that information to improve! I've used a similar template for blog content to keep track of the resources associated with the CTAs, etc. and I like the idea of incorporating the buyers journey into the tracking.
I will definitely be adding some of your suggestions to my list. 🙂
I would love to see a resource in HubSpot that could help manage this information natively, maybe a tagging system in file manager with a report view. A girl can dream, right?
Aug 3, 2022 8:56 AM
I'm happy that you found the above insights useful! I also love your idea regarding some form of "Content Inventory Manager" tool in HubSpot. Have you submitted this as an official idea in the community? If not, I would definitely recommend doing so and encouraging others to upvote it! Also, I would be more than happy to take this back to products to see if it is something they are thinking about right now!
Aug 3, 2022 9:15 AM