Is anyone else struggling to find the “smart rules” heading on a landing page? I’m doing the “Creating Smart Content in HubSpot” section of the course. I can’t complete the last practical exercise, which is adding smart text to your landing page. I clicked on the module I wanted to edit, but couldn’t see any “smart rule”. Currently on the free trial. HELP

@WAW smart rules are for Professional or Enterprise level users, so if you’re using HubSpot Free tier, you won’t see it. Here’s what you’re looking for when editing a module like text: [Screenshot 2024-10-31 at 8.34.09 AM.png] Where it says “Smart Rules” then the “+ Add” function is where you’d add the smart rule. If you don’t see that, then you don’t have the right tier. What you can do is a free trial upgrade to Professional, then cancel within the 14 days. Hopefully that helps clear it up. That’s the only way to complete a certificate like this. Thanks!

Hey @WAW, thank you for posting in our Community! It sounds like you’re running into an issue because smart content, including “smart rules,” is only available on certain HubSpot subscription tiers, such as Marketing Hub Professional or Enterprise. Since you’re on a free trial, it’s possible that smart content isn’t accessible in your current plan. I recommend checking your subscription tier. To our top experts @Josh and @danmoyle do you have any recommendations for @WAW matter? Thank you, Pam

Hi @PamCotton ,thank you for getting back to me. I wont be able get certified for the contextual marketing course without passing this exercise? I’d have to upgrade to pro or enterprise be able to submit the excersise and pass?

Thanks for the tag @PamCotton. @WAW it’s true, some HubSpot certifications require practical exercises, which may require a higher tier than the free offerings. My suggestion is to get a free trial and cancel it within the time frame. I’ve seen a lot of folks do this. Plan out the certifications you want to get, line up the exams, and knock them out with the trial. Good luck!

Hi Dan, Thanks for responding. I did start the free trial as you’ve suggested and completed HubSpot Marketing Software Hub successfully. However in this case, the “smart rule” heading or “smart text” button did not appear in HubSpot. The last practical excersice in the Contexual Marketing course requires smart text to be included on a landing page. I already did the exam but couldn’t add “smart text” or find the “smart rule” heading during the free trial. Therefore I couldn’t complete the excersie and receive the certificate. I’m in “Cerificate Limbo”… :upside_down_face: [AWoki_0-1730294925368.png]

@danmoyle I’m open to other suggestions

@danmoyle thank you, this will help me complete the course. What other HubSpot courses require a pro or enterprise account to complete and get certified?

@WAW you’re welcome. Sadly, I don’t know the answer to that. With close to 60 certifications, including ones for partners like where I work, I don’t recall all of them that would resuire a paid version of HubSpot, I’m sorry!

No worries at all @danmoyle , it was worth a shot. I appreciate your time and patience with me throughout.

Hi, were you able find the solution? I am having this exact same problem and can not figure out how to get the “Smart Rules” to appear. :pensive_face:

Smart Rules- Adding Smart Text

Marketing & Content Hub Content Strategy & SEO

VMarketer January 23, 2025, 12:25am 11

When did HubSpot move smart content out of Marketing Hub Pro and into Content Hub? So shady.

Topic		Replies	Views
Smart Rules- Adding Smart Text is not available in free trial HubSpot Academy Support content-marketing	1	671	January 17, 2025
Smart Text Option Not Available HubSpot Academy Support content-marketing	2	676	September 23, 2025
I can’t see the “Smart text” option HubSpot Academy Support contextual-marketing	1	1081	November 25, 2024
Smart Rules Not Available HubSpot Academy Support content-marketing	3	540	December 8, 2025
Contextual Marketing Certification - Smart Text HubSpot Academy Support	28	11411	January 22, 2025

Smart Rules- Adding Smart Text

Related topics