That’s a smart move. Site speed is one of the most impactful technical SEO factors, directly affecting both user experience and search engine visibility. Compressing images not only reduces page load times but also improves mobile performance, which Google heavily prioritizes. Enabling browser caching ensures returning visitors experience faster loading, increasing engagement and lowering bounce rates.
To take it a step further, you might also consider minimizing unused JavaScript, optimizing your code structure, and implementing a content delivery network (CDN) to enhance performance across regions.
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