Vanity URLs

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Occasional Contributor

Hi! We often do a lot of print pieces that require vanity "user friendly" URLs that are easy for viewers to recall - in other words, not a .bitly. Can you recommend the best method to use when creating these? 

 

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Esteemed Advisor

Hi, @lathurm. You'll want to purchase customized short URLs from Bitly first before proceeding. See this community post from last week for more details (and a use case which is slightly beyond what you asked). While a Bitly product, the short URLs themselves can be customized to whatever you like. 


Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.
Community Thought Leader | Diamond Partner

Hi @harroldhino 

 

The way I see it, you've basically got two choices:

 

  • Redirect from simpler/neater URLs to longer/more complex ones at your standard domain using 301 redirects
  • Use a link shortener, like Bitly, with a custom short domain

 

Bitly has been around long enough, I think, to have earned some trust. And with a branded short domain configured with it, no one needs to know. I use Bitly to run my shortended links using the domain bb2b.io and I havent looked back. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
5 Replies 5
Esteemed Advisor

Hi, @lathurm. You'll want to purchase customized short URLs from Bitly first before proceeding. See this community post from last week for more details (and a use case which is slightly beyond what you asked). While a Bitly product, the short URLs themselves can be customized to whatever you like. 


Brad Mampe, Salesforce Analyst, Fidelity
I'm probably wrong. I may not be right about that.
Inbound Professor

Hi @lathurm,

 

Great question! Just wanted to circle back on this. Did you find a solution to this issue? If not, have you tried using URL redirects

 

Best,

Jorie

Regular Contributor

This is how we do it! So long as the domain itself isn't terribly long we create pages with short, memorable URLs and then redirect.

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Regular Contributor

I'm looking at a solution for the same. I'm in a space that will have concerns using link shorteners. People don't know where that link will land.

 

I realize that the same can be said for any printed links but, for me, link shorteners create an added layer of concern.

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0 Upvotes
Community Thought Leader | Diamond Partner

Hi @harroldhino 

 

The way I see it, you've basically got two choices:

 

  • Redirect from simpler/neater URLs to longer/more complex ones at your standard domain using 301 redirects
  • Use a link shortener, like Bitly, with a custom short domain

 

Bitly has been around long enough, I think, to have earned some trust. And with a branded short domain configured with it, no one needs to know. I use Bitly to run my shortended links using the domain bb2b.io and I havent looked back. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies