How to implement Webhooks in HubSpot, and how do they differ from an API?
2 weeks ago
HubSpot provides a number of differenet APIs and in addition to that we also offer the option of leveraging webhooks. This post discusses this in more detail and also elaborates on different methods of implementation. You can learn more about how that in this video I recorded.
The key difference is that with an API request you are proactively "requesting" information from the system. This may not be required as the data may not have changed since your last request and may not be the most efficient use of your call limit. With a webhook on the other hand you are notified by the system as soon as the data changes without having to continually make API requests. Within HubSpot we have a few ways to use webhooks.
Here is a diagram highlighting the general differences. Notice how with an API we continually make requests despite the data never changing. With a webhook we simply tell the server once to let us know if something happens: