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Hi @MDeMarco ! This may be a silly question but are you onboarding to a new job, or onboarding/learning about HubSpot for the first time for an existing portal, or going through HubSpot Onboarding to set up a new HubSpot portal with the HubSpot team or a HubSpot partner? I want to help make sure you get the advice specific for your situation!
Welcome to HubSpot, and the HubSpot Community, @MDeMarco! As @Jnix284 mentioned, if you have an onboarding specialist helping you, definitely work with them.
As for other tips, I'd spend time in HubSpot Academy. The courses for Marketing Software, Sales Hub Software, and Inbound are all great.
I'd encourage you to stay active in Community, too. Set aside a little time each week to look through current questions and their answers. It's one way I learn new things in HubSpot after 12 years around this corner of the multiverse.
Happy HubSpotting, friend!
Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!
Specific to onboarding, I recommend keeping communication open with your onboarding specialist - make sure you're asking questions and let them know if you have any internal roadblocks to meeting the due dates.
All the best with HubSpot and the new year!
If my reply answered your question please mark it as a solution to make it easier for others to find.
I'm Simba and I'm from Angola. I'm very happy to be part of this community looking forward to learning amazing things in Inbound Sales that'll help me boost my career.
Brainstormer, Business adviser, Consultant, Startup
Bio
We are helping startups to grow better. helping in digital transformation, business development, and especially in digital marketing. we provide a sustainable business system keeping businesses growing continuously. we have a partnership with many international companies in this field plus ten years of experience. with author Simon Sinek in charge. He says that people don’t buy what you do but why you do it.
I'm passionate about
I'm passionate about learning every something new and related to the digital world. I am passionate about providing information and learning to every person on our planet for free because I think it's a humanitarian right. I am passionate about doing things in a better way is a high level of today's matters. I am passionate about the reality of things and believe that things many times didn't look like what we see them. I am passionate about real love which is searching for the beauty inside.
I'm a Growth Marketing Manager, trying to elevate the brand awareness, what recommendations can you give for someone like me? are there any tips and tricks you would like to share?
Also, thank you @MiaSrebrnjak for calling my attention to this.
@Sam62 has shared a lot of helpful tips that I believe will help you get started. In addition to what he has said, you can include audience research in your brand awareness strategy. This will help you identify and have a level of understanding of whom to target in your brand awareness and campaign operations. Personas and customer profiling are a great way to look into what I am saying.
At some points in your operations, you want to block out some time for metrics. Metrics are important as they help you determine what is working and what is not. Find out what is working, improve on them and make them work better. Identify what's not working and see if you can tweak it to make it work or just discard it and focus your time and energy on the more productive stuff!
Just hang around in the community to participate and share ideas with other experts. You can also head over to the Academy to take some courses that will greatly enhance your operations and processes.
If you're getting started, I'd suggest you to go with the usual tactics. You can begin with analysing your niche and then come out with keywords and topics that your audience will love reading content on.
Once you find your topics, create content around them. You can generate blog posts, social media creatives, YouTube videos, Twitter threads, guest posts and so much more (just search "types of content" on Google and you'll get a whole lot of options).
After creating content, it's time to promote them. You can use organic methods, email outreach, social posts, link building, collaboration to get as many eyeballs as you can to your content.
To begin with building brand awareness, these common tips can be helpful.
P.S. Avoid any paid collaboration, paid link building, or any sort of shady stuff. These tactics doesn't help your brand but dilute your authority.