How to Use Hubspot to communicate with clients, corporations and partners more effectively

[roisinkirby]

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[DavidDennison]

I love it when journalists get into marketing. Some of the best marketers I know were journalists! Reach out if you have any questions!

[sharonlicari]

Hi @Matt_ContentBR 

Welcome to the Community! 

You can join the SEO group here and you can also change your language from English to Portuguese to interact in our Portuguese Community and interact with other professionals in your region 🙂 

Best

Sharon 

[FS9]

Hey all!

My name is Fabian and i'm a marketing manager at Orri UK. We're looking for ways we can use Hubspot to communicate with clients, corporations and partners more effectively. If you have any advice, it would be great to chat 👍

[danmoyle]

Welcome to the HubSpot Community @FS9! In addition to what @Jnix284 offered, I'll leave a few thoughts. 

As you're learning HubSpot, I'd suggest taking a look at HubSpot Academy  courses like Fundamentals of Inbound for a top-level strategy view, and a course like Email Marketing for more tactical information & inspiration. 

Also, data integrity is critical. When you use HubSpot properties well, and understand the different HubSpot objects, you can use data to segment your database and give context to your team and to your contacts. 

On the context note, I would definitely use the HubSpot Persona tool and Persona property to help your team communicate with your ideal buyers. In fact, I'd add the Persona property to my forms, asking people to self-identify so you know who they are as they come into your CRM. 

After all that foundational work, I would look into conversion path and lead nurturing work. When you have interesting conversion paths, you'll generate leads. Then when you're using workflows for lead nurturing, you'll see better conversion all along your buyer's journey. 

Finally, as Jennifer mentioned, testing is critical. Use the HubSpot A/B testing in emails to find out what resonats with your contacts. That'll help your effectiveness for sure. 

All the best on your HubSpot adventures!

[Jnix284]

Hi @FS9 this is a great question, I'm curious to see where the conversation goes! I looked at your website and think you have a very unique value proposition.

This really resonated with me: 

An orri has an opening that allows those in need of shelter to travel in and out as they wish, taking protection when needed and travelling onwards when they are ready.

You've very clearly explained your "origin story", the concept behind your brand, I think you need to figure out how to translate this idea into your content and messaging - how can you convey that you are there for your clients when they need you, that your programmes are truly unique, that you've created a safe space to exist where there's a clear way in and out.

The first way you can start doing this is to flip the script for your existing content. Change the messaging from "We" to "You" - put them at the center of the Orri and show them that's where they want to be.

I think one of the best ways you can figure out how to communicate with your clients, corporations, and partners more effectively would be to engage them in the conversation. What are they expecting to hear from you? How often? What type of content resonates with them most?

You can do this in a few ways in HubSpot:

• use data and reporting to isolate your most popular content and communications. How did your contacts engage with this information? what actions did they take? can you update or refresh this content to re-engage or reach new contacts? conduct a feedback survey about a specific content piece, targeted at those who engaged with it.
• identify the contacts in your CRM who fit your ideal buyer persona and examine their engagement closely. Is there any information about them that could help refine your buyer persona or buyer journey? what actions did they take that you want others to follow? conduct a focus group interview to gather additional insights.
• test, test, test again. try something, if it worked - why? if it didn't - why not? make one small change and try again. repeat.

Keep us updated on your journey with HubSpot, happy to help if you have questions!

All the best,

Jennifer

[kvlschaefer]

Hi @FS9,

Welcome to the Community! 

This is a fantastic question 🙂

I'm looking forward to hear what the others have to say! 

I would like to add our experts to this conversation to see if they have any advice.

Hey @danmoyle, @Jnix284, @Mike_Eastwood, @Olivia_Bagnall, @NicoleSengers, @Anton - Do you have any tips or hacks to share with @FS9?

Thank you!

Best,

Kristen

[ScribeUnlimited]

We're VERY new here. Actually "we" right now is me, Paul, co-owner of a company that finds, edits, and publishes aspiring or established writers. We're, actually I'm, very hopeful the skills I learn here can help our business when it comes to finding new clients, and offering professional marketing and SEO services to our current clientele. We want to make their success our success. ♥ So I'm going to hop right in and start taking these online courses. Very excited about this and it's a great way to start the new year.

[SHolcombe]

Hi Paul , welcome I'm Shannon and I'm as excited as you. Maybe team up,in the future to finalize my decision of "the writer" or "the bookkeeper". Reach out at anytime if you like.

[ScribeUnlimited]

Sometimes people tell us, "If only I could write that novel..." and we just tell them, "What's really stopping you from doing it? Write it already." 😄 If it's in your mind all the time, what really is the hold-up, am I right? If you want to be a writer, you write. Maybe nothing presentable, but you start with, say, a diary, or a blog, or something you can practice on. Even short stories. Freelance writers get paid through the nose for quality stories now. 😄 But...bookkepping is a fun career too, I suppose. hehe.

Best for the new year,

Paul

[kvlschaefer]

Hi @ScribeUnlimited,

Welcome to the Community - we hope you enjoy the experience here 🙂

Best,

Kristen

[YCanoMonsalve]

My name is Yurany Cano, I'm from Colombia, I recently found the world of Digital Marketing and I am VERY interested and excited to learn more about it.

[FaizianSheikh]

Hi, I'm Faizan Sheikh from Canada, I'm also Interesting to learn new thing using this forum.Thanks

[sharonlicari]

Hola @YCanoMonsalve 

Welcome to the Community! We are happy to have you here. I wanted to let you know we have a Community in Spanish and have a study group in the Spanish Community.

If you want to check the Spanish Community you will need to change your language in the top left on the Community and select Spanish 🙂

I hope to see you there soon!

Best

Sharon

I hope this helps

Thanks

Sharon

[Agad]

Hi, I Egypt market trend is focus on speeding the results with low on information resources that can help any business, but we try to get over this by try and error.

[sharonlicari]

Thank you for sharing @Agad and welcome to the Community!

[MMuro]

My name is Melissa and I have a business name chi empath where I want to coach empaths. I also have a idea of a course in the works. But I have no idea how to market it. Which is why I am here. I am in the content course.

[kvlschaefer]

Hi @MMuro,

Welcome to the Community!

We hope you enjoy your experience here 🙂

Happy learning!

Best,

Kristen

[LGomes8]

Hi, I am Leticia, and I've applied for the Product Manager position and would like to know if anyone has some advice.

I was reading the culture code for HubSpot and how the company cares in not just help their customers grow but also about building a place where their people matter; creating a balance in their lives and career, not just doing efficient things but also effective things, being creative, motivate and innovative, inviting people to love them caring in the experience they can offer not just for the customer but also for them own people.

That is just a share of how I am obsessed in love with HubSpot culture and say that I would love to be part of this team.

Thank you so much

Love as a HEART 🙂

[MiaSrebrnjak]

Hi @LGomes8, 

welcome to the Community! 💛

You have the right approach! 🙂 I'd definitely read up on the HubSpot Culture Code & the Inbound Methodology. 

I'd also recommend these two resources: 

• Interview Preparation Checklist
• STAR Interview Method

Hi @TitiCuisset, @kvlschaefer, @DianaGomez, do you have any advice for @LGomes8? Thanks! 🙂 

Cheers
Mia, Community Team   

[Vaios]

Hi everyone, I am Vaios. I am so glad I am here with all of you!

I am here because I want to learn more about the collaboration challenges of Hubspot users - especially those who use Zoom -  and try to help them.

[MiaSrebrnjak]

Hi @Vaios,

welcome to the Community, we're glad you joined! Are there any other topics besides user collaboration challenges & Zoom you're interested in? Is it okay if we tag you in conversations about these topics? 

Thank you!

Mia, Community Team