[Lead score beta] Score active email subscription status

[HMeade88]

Hubspot score allowed you to score based on each email subscription a contact was opted-in for. This functionality isn't available on lead scoring.

I tried to score in lead fit but it only looks at opted-out not in on the current properties. Opting in to email subscriptions is a positive engagement and surprised it hasn't been included.

I tried to score on lists instead but this also wasn't option.

I thought this was going to be more like the hubspot score in terms of options but a better layout, however there are a lot less options and filters than I expected.

[PamCotton · Accepted solution]

Hey @HMeade88, thank you for posting in our Community!

It sounds like you're finding limitations with lead scoring in capturing positive engagement through opted-in email subscriptions. While lead scoring is still evolving, I understand how valuable it would be to score based on engagement like opt-ins. One workaround could be using custom properties to track subscription status and combining this data with lead scoring criteria for a more comprehensive view. 

Kindly,

Pam