[Now Live] Apps for Partner Relationship Management

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What is it?

The App Marketplace’s recently added Partner Relationship Management category now highlights several apps to help you grow your partnerships. You can use these apps to create partner portals, share content with partners, scale partner programs, and track partner engagement, deals, referrals, and other key data. With these integrations, essential partnership information is synced back to HubSpot, so you can easily track ROI from their partnerships while keeping HubSpot updated as their source of truth.

Available PRM integrations include:

• Allbound: provide self-service tools for your partners, including training, sales and marketing collateral, deal registration, and opportunity management
• Channeltivity PRM: sync deal registrations, channel partner leads, and partner referrals with HubSpot
• Channelyze: manage channel sales and partner renewals through HubSpot
• Crossbeam: a partner ecosystem platform that finds overlapping customers and prospects with your partners
• Crossbeam to HubSpot sync: push Crossbeam overlap insights into HubSpot to automate co-marketing
• Impact.com: automate and manage partnerships, plus track and attribute partner value
• Impartner PRM: manage, optimize and accelerate the partner journey
• Kiflo PRM: centralize and track your affiliate, referral, and reseller partner tiers
• Partner Deals Portal: partner deal registration now managed directly in HubSpot
• PartnerPortal.io: self-service, plug-and-play platform for managing partnerships
• PartnerStack: all-in-one partnerships platform for B2B SaaS companies
• Reveal: monitor partner-related opportunities, map accounts with each partner, and more

Why does it matter?

Previously, it was difficult to find PRM apps that integrated with HubSpot. Now, you can leverage the App Marketplace’s Partner Relationship Management category to find apps to manage and grow your partnerships.

How does it work?

Go to the HubSpot App Marketplace and navigate to the Categories section on the left sidebar. Select “Sales,” then “Partner relationship management” to view available apps.

In the left sidebar, you can filter the apps according to the following features: Activity Tracking, Channel Analytics, Commission Management, Contact Management, Content Delivery, Customization, Document Management, Export Information, File Sharing, Integration, Lead Management, Meeting Management, Partner Portal, Report Customization, and Scheduling Appointments.

Then select an app and follow the prompts to install it.

Who gets it?

The HubSpot App Marketplace is available to all customers. Access will vary depending on which app you use: reference the app’s listing page in HubSpot’s App Marketplace for required subscription levels and permissions.