[Now Live] Ad Performance Metrics in Custom Reporting

[kvlschaefer]

What is it?

If you have a connected Facebook, Google or LinkedIn ad account, you will now be able to see ad performance metrics in custom reporting. The power of custom reports coupled with your ad performance metrics data means you can now create reports that show year over year spend. You can also drill into specific campaigns and add them to a dashboard, or drill down to the ad level and compare spend across ads in a single report! The possibilities are endless.

Why does it matter?

By allowing this data into custom reporting, you can now fully utilize the power of custom reporting to take your ads reporting to the next level. The new metrics that will now be surfaced in custom reporting are:

Ad account currency code

Ad account ID

Ad account name

Ad accounts properties

Ad campaign end date

Ad campaign ID

Ad campaign name

Ad campaign start date

Ad group end date

Ad group ID

Ad group name

Ad group start date

Ad ID

Ad name

Ad network

Amount spent

Amount spent in portal currency

Clicks

Count of ad accounts

Count of ad campaigns

Count of ad groups

Count of ad performance metrics

Count of ads

Created by user ID

Daily budget

Engagements

Impressions

Lifetime budget

Likes

Network conversions

Object create date/time

Object ID

Object last modified date/time

object_id

Portal currency code

Report date

Status

timestamp

Updated by user ID

Video Plays at 25%

How does it work?

You can navigate to Custom Reports and then select "Ad performance metrics" as your Primary Data Source. More information about using ad performance metrics in the Custom Report Builder can be found in our Knowledge Base article.