Your Inbound Itinerary: Community Track (In-Person) ‌‌🤝

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Are you coming to Boston, MA for INBOUND? Have you started putting your community agenda together? 

INBOUND 2022 will feature sessions focused on helping community teams and leaders form growth-driven strategies, bring unique value to their communities and design human-centered experiences. Connect with fellow community professionals during networking events, hangouts and more.

Check out these community sessions at INBOUND and block your calendar now.

Reddit & Hubspot: Community For Businesses In An Increasingly Disconnected World

In-Person

Harnessing and empowering a passionate community of your enthusiasts brings unique value for your users and your brand. In a world where fostering these connections is more important than ever, this session will show how two leading community organizations have done that via a thoughtful conversation on the role of community.

Your Event Is Over. Now What? Drive Qualified Pipeline & Enable Sales Success

In-Person

What happens after the event is often more important than the event itself. Attendees are buzzing with enthusiasm from your event, but marketers often miss the prime opportunity for targeted follow-up. In this session, we will explore how to turn a freshly captivated audience into an ongoing community ready to take action. 

Howard University And Hubspot: Partnering In Both Business And Education

In-Person

Learn how Howard University and HubSpot have partnered to further the shared goal of a more inclusive and equitable future, including the creation of the Center for Digital Business, related business education offerings and programming over the next five years. Additionally, this session will expand on how Howard has used HubSpot to continue supporting and engaging with their community of alumni and partners. 

Connection Through Conversation: Designing Human-centered Experiences At Scale

In-Person

In the digital world impersonal interactions are commonplace, but businesses need to make human connections with their audience in order to engage, adapt, learn, and grow.  Offering exceptional online experiences is becoming table stakes, but you no longer need a massive roster of engineers and designers to create them. With easy to deploy experiences that drive deeper personal connections to your brand throughout your audience’s journey, anyone can gather better feedback, build stronger brand affinity, and accelerate business growth.

The Catalytic Power Of Language: How Babbel Creates Community Through Language Learning

In-Person

Language has the magical ability to accelerate a conversation into a connection, a vision into a strategy, and diverse experiences into empathy. But, just as language can illuminate mutual understanding, language also has the energy to divide, exclude, and diminish. Learn how Babbel has applied these principles to grow their community of businesses leveraging language learning to build more connected teams, and how you can learn from their approach to grow a more integrated customer community in your own users.

The Rise Of User Communities

In-Person

Software is no longer being sold, it’s adopted. For a modern software organization, user communities hold the keys to growth and a sustained long-term competitive advantage. In order to compete and thrive in this new user-centric, networked, and digital world, GTM teams need to go through a digital transformation of their own - both in the technology stack, and operationally. 

Transforming Our Deepest Vulnerabilities Into An Abiding Community

In-Person

A fireside chat inviting us to transform our individual joys and griefs into a deep, abiding community that celebrates and fights for one another, from the nonprofit founder and NYT bestselling author who's empowered millions of readers.

The Netflixization Of Marketing: Turning Creativity Into Marketing Fuel

In-Person

Whether you're creating on behalf of Pixar, an enterprise brand, a small business, or even just yourself, you've got to get creative if you want to compete. This is a lot of pressure for today's marketers. But, it's also an opportunity. Those who get creative, authentic, and engaging will be rewarded. However, what about the ROI on that creativity? In this session, learn to maximize your return on creativity by starting with core creative content, breaking it into smaller pieces, and amplifying it.

The Future Of Community-led Growth Through Impact-driven Eyes

In-Person

As we move to a privacy-first digital world, where we rely on first-party data to scale, nonprofits have much to offer in terms of community-led growth. Companies around the globe are leaning into the depth of their CRMs, the power of privacy, and the strength of community. When we imagine what the next five years will look like in digital, nonprofit strategies can lead the way. 

You can view the full Inbound Agenda here.

Check back for more highlights and agendas coming soon! 

If you haven't signed up for your INBOUND pass yet, save your spot and register today.