INBOUND 2024 is fast approaching, and the excitement is building! There's a fantastic array of opportunities to connect with new faces and expand your network. What I'm most thrilled about for INBOUND24 is the chance to see my colleagues in action! They're ready to teach, inspire, and empower you, helping you unlock your full potential as a marketer.
Make sure to mark your calendar for these must-attend sessions:
1. Content Marketing Reinvented: How to Win in an AI Landscape
Explore how to adapt content marketing strategies to overcome new challenges and create effective campaigns in today's complex digital landscape.
When: 9/18 @ 11:30 AM - 12:15 PM
Where: Education Session 3 (210A)
Who:Gabe Wahhab & Matt Schnitt
2. How Customer Support Can Unlock Your Next Marketing Campaign
Explore the synergy between customer support and marketing to enhance lead generation and brand growth. This session will provide strategies for creating impactful content and leveraging HubSpot’s tools effectively.
When: 9/18 @ 12:15 PM - 1:00 PM
Where: Education Session 4
Who:Danny Vendrell & Sam Anderson
3. A Fireside Chat: See How a Real Customer is Using HubSpot AI
A HubSpot Certified Trainer presents insights on using HubSpot's AI tools, focusing on ChatSpot to enhance CRM efficiency and business impact. This session includes a moderated discussion on AI implementation challenges, best practices, and future strategies, offering valuable takeaways for attendees.
Who: Jennifer Stone & Ellison Maclaud Barbeta-Comstock
4. Game of Emails: Compliance is Coming
Gain clarity on email deliverability and compliance to ensure your marketing emails reach their intended targets effectively.
When: 9/19 @ 9:45 AM - 10:30 AM Where: Education Session 3 (210A)
Who:Deanna Schwarz, Carmi Jones, Tom Monaghan
5. How Marketing and Sales Teams Use HubSpot AI Tools in 2024
Join a panel of seasoned HubSpot AI users as they discuss leveraging AI to transform marketing and sales efforts, highlighting practical applications in real-world scenarios.
When: 9/19 @ 1:00 PM - 1:45 PM
Where: Education Session 1 (253)
Who:Irina Nica, Allyson Zook, Candace Bazemore, Paula Resley
6. Reap the Rewards: How To Cultivate Customer Loyalty
Learn how exemplary customer service can transform customer retention and drive revenue, with practical insights from the COO of Barn2Door.
When: 9/20 @ 9:30 AM - 10 AM Where:HubSpot Heroes Stage
Who: Caitlyn Cimikoski & James Maiocco
These sessions provide a platform for learning from industry leaders and understanding the latest strategies in marketing and customer engagement. Whether your focus is on enhancing customer loyalty, navigating email compliance, or integrating AI into marketing efforts, these sessions are geared to equip you with essential insights for success in the digital landscape!
Thanks for this post! I had hoped to attend the "Compliance Is Coming" session, but it was full. Do you know if there is a recording from this session or if the speakers can share their slides? It's info I don't want to miss!
It was! The takeaways are making sure your email-related DNS is watertight: DKIM, SPF records and DMARC, don't send spam, and start doing experiments to segments of your audience to improve engagement, as it'll give future emails a better chance of getting in inboxes. Also, play with frequency but don't forget your audience, since infrequent sending means Google, Yahoo, Apple may forget who you are and you're less likely to get into inboxes.
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